Fury is indeed a person rather than the figment of a marketer’s imagination. And, indeed, that Fury – real name Reno Georgiou – is no hipster, but rather the businessman behind a successful window manufacturing business in Keilor Park. What’s more, his nickname comes from his temper…
The Son is Andrew, with whom Reno had been brewing at home for around 15 years before they decided to step into the commercial realm. Prior to launching Fury & Son, he was working as a pharmacist but dreaming of doing something into which he could put his heart. And that turned out to be craft beer.
Craig Eulenstein is an ex-Mountain Goat brewer who headed back to his home state of WA to take up the head brewer role at The Monk in Freo. Part of the reason was to try to win a Champion Brewer title, a goal he achieved at the Craft Beer Awards in 2015. Keen to move back east with his wife, he responded to Andrew’s ad for a brewer, they chatted on Skype and the deal was done.
After joining the team, he took a look at Fury & Son’s early recipe ideas, binned them and instead took their concepts and finessed them. The result is three core beers: an approachable New World Pilsner; a punchy, relatively malty American Pale Ale; and a citrussy, hoppy, caramel malt IPA.
They’re all presented in strikingly simple and elegant packaging, packaging that puts independence as well as the family ownership of the business front and centre. And they quickly found favour too, not just with the Melbourne drinkers who were first to get their hands on the beers but the country’s best experts too: at the 2016 Craft Beer Awards the Pale collected a gold medal, while there were bronzes for the other two – not bad going for the first brews put through the system.